Developing a Nutrient Loaded Cosmetic Preparation for Tackling Iron and Vitamin Deficiency Anemia

Iron deficiency anaemia during pregnancy is a known risk factor for preterm birth, low birthweight and small-for-gestational age babies, and increases the risk of postpartum haemorrhage (PPH) which is the leading cause of maternal mortality in India. Distribution of iron tablet to the target beneficiaries has low adherence rate that we aim to overcome. Socio-economic conditions, pilferages, non-compliance & non-availability of interventions have hindered global efforts to tackle anaemia.