Reducing diarrhea incidences in urban slums and rural areas by houseflies control with a novel insecticidal baiting trap and mobile phone advertising

Diarrhea is a leading cause of death among children in most low-income countries. Outbreaks of diarrhea are closely related to an abundance of houseflies and research has shown that control of houseflies may have a substantial impact on diarrhea incidences. Innovators at Ifakara Health Institute will introduce a baited fly-trap as a sustainable and effective tool to reduce the transmission of related infections by controlling houseflies in slums and rural areas. The traps will be combined with increasing community awareness of houseflies to optimally locate fly-traps. To self-sustain, the fly-trap boxes will show paid ads by mobile phone companies.