Using Community-Made Mobile Videos in the Local Languages as a Model for Maternal and Neonatal Health Education in Rural Settings in Uganda

Uganda has high maternal, neonatal and child mortality but the burden is highest in rural areas. Yet the rural areas are least served by health services, and are also least reached by effective behavior change communication for health. Available information is not culture and context specific and is rarely delivered in a sustainable manner. We therefore aim to evaluate the effect of use of locally made videos by local community groups in local languages as a channel for behavior change to improve maternal, neonatal and child health among rural communities in Eastern Uganda. If successful, the videos will be translated in other languages and sold to communities and groups, NGOs, etc. at a low cost. We expect an increase in acceptability, use, knowledge and better attitude towards maternal, neonatal and child health care.