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House Parties: Experiential Marketing for Global Aid

Chip Carter and colleagues of Plan International USA in the U.S. will evaluate a proven marketing model, the House Party, as a new distribution mechanism to enhance participation in international development causes. Supporters of child-focused international programs have been recruited in the U.S. to host house parties that use literature, short films, and other materials to directly engage and educate a broader network of long-term supporters. They will measure and document the effectiveness of this approach and its potential for replication at scale.

Grant ID
OPP1083019
Show on Hub
On
Show on Spoke
On
Follow-on Funding
Off
Lead Funding Organization
Principal Investigator
Individual Funder Information
Funding Organization
Funding Amount (in original currency)
100000.00
Funding Currency
USD
Funding Amount (in USD)
100000.00
Project Primary Sector
Funding Date Range
-
Funding Total (In US dollars)
100000.00
Co-Funded
False