Pharmaceutical Transparency Through Technology

Access to affordable and quality medicine remains an important global issue. Despite government measures, retail mark-up ranges from 5 to 355%. The main reason for this disparity is price information asymmetry, especially in far-flung areas. Furthermore, there are a number of products which over-claim to have therapeutic benefits. Unregistered and dubious products still haunt the stores. PTTT is an IT application that will make drug prices and FDA status available to the public via smartphone and will open a direct line from the consumer to the government. This will create an informed and empowered consumer, guarding them from over-pricing and misfit drugs and health products.