Kickstarting Alzheimer Awareness in Indonesia

24 million people in Indonesia (10% of the total population) is above 60 years of age and at risk of Alzheimer’s disease (AD). Public awareness and understanding about AD is low. A fundamental lack geriatricians and decent elderly care further aggravate the threat of the disease.   OnTrackMedia Indonesia (OTMI) will launch an integrated awareness campaign on Alzheimer’s disease sensitizing the public with key messages through social and conventional media, learning activities with experts and experienced caregivers, and media engagement. This massive campaign will raise awareness among the public and policy makers, and improve the quality of care for people with AD. The campaign is expected to lift the Alzheimer Indonesia/Indonesia Alzheimer Association into a prominent position in the public eye. This will help to sustain the campaign beyond project lifetime.