Improving Women's Access and Usage of Digital Financial Services

Flora Myamba of Repoa Ltd. in Tanzania will evaluate different methods for motivating women to use mobile financial services by performing a randomized control trial in Tanzania. Access to mobile money platforms in developing countries can help alleviate poverty, but many people, particularly women, do not own a mobile phone, and if they do, it is unclear whether they will use it for financial purposes. They will recruit 2,000 low-income women in Tanzania and provide them with different types of mobile phones and data packages to determine which combination leads to the biggest uptake of digital financial services, and analyze how it improves the welfare of women.