New Habit Formation for Zika Prevention Using a Rapid SBCC Habit Optimization Tool (R-SHOT)

Development of the Rapid SBCC Habit Optimization Tool (R-SHOT), a simple field tool that combines local data with evidence-based principles to recommend the optimal habit and motivational tactics for a given audience and setting. The tool will help communities determine how to disrupt existing habits and insert new vector control habits into people’s lives, what the most effective motivational levers to drive behavior change are, and how these tactics should be tailored/optimized for different settings and audiences.