This 18-month project aims to improve early childhood development (ECD) outcomes of 0-2 year old children in disadvantaged cocoa farming communities of Côte d'Ivoire, where most farmers live on less than $0.5/day. DMI will trial mass media as a model for taking high impact ECD interventions to scale. Engaging radio spots and mobile films in local languages will be used to catalyse a positive shift in parental behaviours.