iDE, a Winnipeg based non-profit organization that supports business opportunities in the developing world, will work with Nepali small business owners and local entrepreneurs to scale up the production, marketing and sale of simple latrines, using a novel approach successfully demonstrated in Cambodia and Nepal: marketing simple, low-cost toilets as a status symbol and sanitation as an affordable source of pride. “The traditional approach – standard public health messages coupled with giveaway programs that sideline local businesses – is not working”, says Stu Taylor, iDE’s Director