The Echo Project

Daniel Shaw and a team at Wieden+Kennedy New York in the U.S. will develop a digital platform that collects real-time data from devices that measure human activity as it relates to aid - for example the number of times a clean water pump is used or how many vaccine needles are used in an immunization campaign. The project will field-test sensor devices for their ability to track physical action, and a platform will be built to integrate the field data with content that tells the stories of foreign aid progress.