HMKD (humankind)

Eric King and colleagues from Leo Burnett in the U.S. will create a working stock ticker on the New York Stock Exchange that will track the daily performance of aid to publicize that investment in humankind (HMKD; i.e. aid) is working. They will work to list HMKD on the New York Stock Exchange and create a news site containing daily updates of activities, such as where new wells have been dug. They will also present data on the type and distribution of aid, and on the return, such as changes in literacy rates and disease control. By daily presenting aid in investment terms on a global stage, they hope to better highlight its success to a wider audience.