Moma's Farm

Mustafa Ojonuba Jibrin from Ahmadu Bello University in Nigeria will produce a participatory reality TV show to promote the use of draught animals to help female farmers in Nigeria with ploughing, ridging, and weeding. Female farmers are far less likely to use draught animals for farming as they have less access than male farmers, and lack skills and confidence, and it is considered culturally unacceptable for women to use them. As television and social media are widely available in Nigeria, he will develop a reality show using male and female participants with incentives to encourage public voting and thereby viewing, to promote female use of draught animals and increase cultural acceptance of the practice.