Scaling Up the Lucky Iron Fish: A Low-Cost, Innovative Solution to Iron Deficiency Saving Lives of Women and Children in Urban Cambodia

The project will scale-up distribution of the Lucky Iron Fish: an innovative, affordable, and clinically-proven solution to iron deficiency. The fish have a compliance rate of 90% and reduce the prevalence of iron deficiency by ~50%. We will integrate business, health care and university-based expertise to create a different service delivery and carry out research into the impact of the fish on iron status in women with HIV. We will promote an integrated approach that will change service delivery to some of the poorest people in urban areas including HIV positive women.