Mental illness is the largest contributor to disability worldwide. By 2030 depressive diseases are projected to be the leading global burden of disease. 75% of the 450 million mentally ill people are in the developing world where a devastating link between mental illness and poverty has long been ignored and a treatment gap of 85% exists. Yet mental health remains acutely under-resourced. These innovators will replicate the The BasicNeeds Model for Mental Health and Development in Ghana via an innovative social franchise.