This project proposes to empower parents and care givers in rural communities, by providing information about ante natal and pre-natal practices as well as parenting for holistic development of children in the first 1000 days of life through animated videos. The videos will be based on a guide book on Learning Through Play (LTP) developed by Bala Mandir Research Foundation (BMRF) and the Network for Information on Parenting with support from UNICEF.